Social Media Marketing Assistant: Job Description
As a Social Media Marketing Assistant, your primary role is to support the social media marketing efforts of ATRIH. You'll work closely with the social media manager or marketing team to create and implement social media campaigns, engage with the audience, and analyze the performance of various social media platforms. Here's a breakdown of the key responsibilities and skills typically associated with this role:
Social Media Growth: Focus on increasing followers, engagement, comments, likes, shares, etc., on platforms such as Instagram, Tik Tok, YouTube, Facebook, LinkedIn, etc.
Social Media Brand Management: Maintain a consistent brand voice across platforms. Create engaging and visually appealing content for social media, including text, images, videos, and other media formats. Ensure brand representation is accurate on each platform.
Campaign Creation: Assist in creating social media campaigns to drive engagement and convert followers into customers. Collaborate closely with the Launch Manager to plan and execute campaigns.
Analytics & Tracking: Monitor and analyze social media metrics to identify trends, areas of improvement, and expansion opportunities. Use data to track key metrics and develop strategies for performance enhancement.
Stay Up to Date: Keep up with the latest trends and changes in the social media landscape. Implement new strategies quickly and effectively.
Community Management: Engage with comments, address customer service-related issues, and ensure customers are well cared for. Manage social media inboxes and respond to all comments.
Promote Products Organically Through Social: Develop strategies and content plans to sell company products. Track sales through social channels and subtly engage followers to encourage sales.
Content Creation: Write engaging captions for social media posts, as well as contribute to other written content such as emails, texts, and blogs.
Social Media Expertise: In-depth knowledge of major social media platforms, particularly Instagram, Facebook, Pinterest, and familiarity with emerging platforms like YouTube, LinkedIn, and Clubhouse.
Canva or Equivalent Tools: Proficiency in graphic design tools like Canva to create visually appealing content.
Availability and Monitoring: Ability to monitor social media channels daily, including evenings and weekends, as needed.
Content Calendar and Advertising: Experience managing a social content calendar, running paid social advertising campaigns, and monitoring social media activity.
Data Analysis: Proficiency in analyzing and summarizing metrics/data to identify trends and make data-driven recommendations.
Organization and Project Management: Strong organizational skills and proficiency in project management tools like Asana to effectively manage tasks and deadlines.
Passion for Social Networking Technologies: Deep enthusiasm for social media technologies and a willingness to stay updated with industry trends.
Self-Starter and Team Player: Proactive, self-motivated, and able to work well within a team environment.
Social Media Monitoring Tools: Experience using social media monitoring tools to track and analyze social media performance.
Strong Interpersonal Skills: Excellent interpersonal skills to collaborate effectively with team members.
Fast-Paced Environment: Ability to thrive in a fast-paced, entrepreneurial environment.
Customer Service Orientation: Commitment to providing a high level of customer service through social media channels.
Additional Skills: Photography or videography skills, experience with Photoshop, and knowledge of video editing tools.
Reliable internet connection.
Reliable and distraction-free work environment.
Please note that while these responsibilities and skills provide a general overview, specific job requirements may vary depending on the company's needs, industry, and experience level. It's important to stay updated with the latest developments in social media marketing and continuously enhance your skills to excel in this role.